WeChat, China’s primary social media app, is offering users a suite of in-app games that don’t require downloading. As people tire of downloading apps and mastering new interfaces, WeChat is making it easier than ever, simultaneously keeping their attentions locked in their app.

One in three people say they’re fatigued by technology – and it’s no wonder, with neverending data streams perpetually competing with a constant barrage of notifications. Though only 26% of people regularly think about opting-out of their digital lives, many more are seeking user experiences that simplify the decisions they have to make.

Several of the biggest publishers in the UK have announced they will be focusing on publishing content on Snapchat. Despite the plans being potential loss leaders, the publishers believe it will be worth the investment, as it will help them reach tomorrow's generation of news consumer.

The proliferation of smartphones has seen video gaming break free from the sofa and enter the wider world, opening the medium up to new audiences. But beyond helping people to pass the time, how have mobile games become so popular? And what are the commercial barriers and opportunities?