Activewear is a $55 billion market, but one brand called Acabada is setting itself apart by infusing its garments with CBD molecules. The cannabidiol promises to heighten the therapeutic benefits of workout sessions for people that are seeking holistic health benefits from their exercise regimes.

Nine out of ten women in the UK experience period pain, something Daye is looking to ease with its CBD-infused tampons. As the stigma around periods wanes and women seek alternative treatments catered to their needs, the femcare space is increasingly open for innovation.

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

‘Green beauty’ is taking on new meaning as a flock of skin care brands begin to experiment with cannabis. Herb Essentials’ moisturizers and lotions draw on the oil-regulating properties of the plant, but will the persistent stigmatization of cannabis and slow-moving legislation stand in its way?