How has cannabis become a cure-all?
28 Aug 2018
How has cannabis become a cure-all?

As the legalization movement has destigmatized marijuana use across the US, weed-centric start-ups, lifestyle brands, and media companies have flourished. And while cannabis culture is nothing new, the modern iteration of it, which incorporates health and a high-end aesthetic, certainly is.

Verena von Pfetten

is the co-founder of Gossamer, a lifestyle publication for the modern cannabis consumer. She has over a decade’s worth of experience in editorial direction, brand consulting, and content strategy, and has worked with clients such as Instagram, Conde Nast, ASOS, Coveteur, Glossier, Spring, and Man Repeller. She contributes regularly to The New York Times, Condé Nast Traveler, InStyle, and New York Magazine, is a contributing editor at Fast Company, and was recently named one of Bustle’s inaugural Rule Breakers for her work in the cannabis space.

David Weiner

is the co-founder of Gossamer. Previously, he relaunched and served as the chief creative officer at Digg before joining the founding team at Beme. Over the years, he has consulted for everyone from Condé Nast to Medium to Polaroid and continues to advise several companies.

Anja Charbonneau

is the founder of Broccoli magazine, a women-led publication looking at cannabis through the lens of art, culture and fashion. Her background is in publishing and photography, and she was previously the creative director at Kinfolk.