The New York Times is expanding on their 2018 campaign ‘the truth is worth it’ with the activation ‘the truth is local’. As people trust local news more than national affairs, the campaign shows the impact of journalistic reporting on local communities across New York’s five boroughs.

With the UK’s regional press in decline and new hyperlocal offerings from tech giants including Google and Facebook, the way people discover news from their community is transforming. Canvas8 spoke to 20 Britons to understand how they keep up with current affairs in their local area.

Young people in the UK are losing interest in televised news, watching just two minutes a day. This shift is being led by the decline of live TV viewership and the rise of on-demand streaming, as well as a growing desire to engage in public discussions via social media.

With the barrage of bad news increasing every day, citizens hoping to remain informed are becoming apathetic, stressed out and down-right done with negative headlines. News outlets such as The New York Times are finding success by including positive stories, leading to increased audience engagement and feel-good vibes.