The New York Times’ has launched a campaign that depicts the intense process of producing good quality journalism. To assuage anxieties about media trustworthiness, the ad shows how good reporting can be both factual and gripping, rather than emotionally exploitative.

The propagation of fake news has created a toxic media environment, with people and news outlets alike concerned about diminishing trust. Yet while Facebook and Twitter fall under suspicion, a YouGov survey has found that Britons are placing greater confidence in local media.

Filter bubbles and ‘fake news’ have people concerned about the credibility of content shared on Facebook and Twitter; 13% of Britons say stories posted on these platforms are mostly unreliable. Canvas8 sat down with 20 people across the UK to get their views on social media as a news source.

The global population is plagued with doubt, with governments and media worldwide less trusted than ever. As people turn to tech to fill the void left by the institutions that are no longer dependable, industry giants are looking for ways to keep power from being synonymous with corruption.