In their fight to regulate screen time, many parents are seeking high-quality analogue entertainment to keep their kids stimulated. Publishing start-up Wonderbly recaptures the magic of story time with a range of personalised, often-nostalgic fiction books aimed at children under eight.

While people with disabilities have long been overlooked, brands are waking up to the fact that there are 93 million disabled children globally. Inclusive design by mainstream brands provides an opportunity for companies to fuel social change through the promotion of quality of life and equality.

Mattel has unveiled a line of dolls with customisable gender identities. The toy brand is making a concerted effort to break from the gender norms reinforced by hyper-feminine Barbie dolls, recognizing that 'for girls' and 'for boys' labels are increasingly seen as outdated.

New Deal Design has created Spot, an AI equipped toy which looks to fight back against the 'distraction economy' caused by excessive digital use. The toy comes at a time when kids are being encouraged to limit their screen time and embrace the great outdoors.