Signal30 Sep 2019
Aldi's authentic ad helps to normalise breastfeeding

Aldi is being applauded for releasing an advert depicting new parents chatting while the mother casually breastfeeds her child. People want to see real-life situations authentically portrayed on-screen, especially in the parenting realm, rather than unrealistic versions that perpetuate unhealthy ideals.

Aldi's authentic ad helps to normalise breastfeeding