The beauty industry is growing greener, more natural, and more ethical – and its target audience increasingly younger, with brands like Chantecaille launching luxury ranges for children. How and why are affluent Chinese parents leading the emerging trend in luxury skincare for children?

Decades of domestic prosperity have seen Chinese citizens become coveted consumers the world over. But a new wind is blowing as young people move away from excessive materialism and towards a more conscious, minimalist approach. What’s driving this shift in shopping habits?

PC gaming platform Steam has captured an enthusiastic audience in China, with indie title Chinese Parents boasting 32,000 concurrent players at its peak in 2018. It offers a nostalgic take on growing up under the one-child policy system, but how does it reflect the reality of Gen Yers today?

Angel Chen has collaborated with H&M, becoming the first Chinese fashion designer to release a capsule collection with the Swedish retailer. As more young people in China look inwards to support local talent, the collaboration represents a commitment to stay relevant to local shoppers.