Why are Chinese Gen Yers embracing minimalism?
15 Jul 2019
Why are Chinese Gen Yers embracing minimalism?

Decades of domestic prosperity have seen Chinese citizens become coveted consumers the world over. But a new wind is blowing as young people move away from excessive materialism and towards a more conscious, minimalist approach. What’s driving this shift in shopping habits?

Laurence Lim Dally

Laurence Lim Dally founded Cherry Blossoms Market Research & Consulting in 2008, an intercultural marketing agency based in Hong Kong. Cherry Blossoms is working for renowned brands in the beauty, fashion, jewellery, hospitality, and wine & spirits industries.

Lee Folland

Lee Folland is a research director for the Chinese luxury market at Reuters Intelligence. He has over ten years of market research and insights experience in China and beyond.

Felicia Schwartz

Felicia Schwartz is a cultural insight specialist with 14 years of experience in the Greater China region. She has worked widely across consumer goods as well as retail, luxury, and technology. An advertising veteran, Felicia is passionate about people and what motivates them, hence a career in strategic planning and consumer insights. She has researched Chinese women, children, young adults, and men for clients like L'Oreal, Ferrero, Nestle, and Maserati, and delivered cultural business skills to the DIT, EDF Energy, and Jaguar Land Rover.