AI will account for 85% of customer relationships by 2020, and as chatbots become an increasingly important part of the shopping journey, supermarkets are taking note. With AI chatbot Margot, Lidl offers shoppers personalised advice on how to navigate the intimidating world of wine.

Skincare brand Pond's has launched an AI chat tool that claims to match skincare products to customers at a higher success rate than dermatologists. With AI becoming a normal part of everyday life, beauty brands are offering bespoke experiences that appeal to digitally savvy shoppers.

Boasting the ability to save brands time and money, chatbots are being harnessed across industries to answer everyday consumer queries. But do people really want to talk to algorithms? Canvas8 spoke to 15 Americans to learn about their experiences with bots and when they would prefer to use them.

While 55% of Britons believe their mental health and wellbeing are impacted by financial worries, many will avoid seeking advice from banks for fear of judgement. Plum gets around this with its Facebook Messenger-based bot that helps users save up, track their spending, and start investing.