London-based brand Vollebak has released a £85 t-shirt made from wood pulp and algae, which takes just three months to compost at the end of its lifecycle. It goes to show that people are increasingly willing to pay for eco-friendly products – and what’s more, eco-credentials are becoming a marker of luxury.

With more circular initiatives surfacing – from small start-ups to corporate strategies – not everybody is on the same page about what a circular economy entails. As global debates in academic, business and consumer circles heat up, will a zero-waste lifestyle move from a fringe movement to the mainstream?

Omni-channel retailer Pomelo is launching three collections of sustainable garments called Purpose. Not only are the clothes made from ethically sourced materials, but the brand is also prioritising the circular economy, tapping into peoples eco-conscious values and calls for direct action.

The craft beer boom isn’t just affecting what Americans buy at bars and in stores – for some enthusiasts, it’s reshaping the way they spend their free time. How are brewpubs, taprooms, and immersive events helping small, local brewers attract visitors from beyond their home state?