Signal5 Sep 2019
Compostable algae t-shirt targets luxe eco-consumers

London-based brand Vollebak has released a £85 t-shirt made from wood pulp and algae, which takes just three months to compost at the end of its lifecycle. It goes to show that people are increasingly willing to pay for eco-friendly products – and what’s more, eco-credentials are becoming a marker of luxury.

Compostable algae t-shirt targets luxe eco-consumers