With luxury shoppers willing to spend big online, digital spaces are evolving to make the online browsing experience as luxe as an in-store one. With access to offline brands, bespoke creations and personal shoppers, Net-a-Porter’s jewellery site brings an online salon experience to a new breed of digitally-savvy luxury shoppers.

Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?

Second-hand bargain-hunting is thriving as Americans browse thrift stores and resale sites for sustainable fashion and rare finds. But are they willing to splash out on pre-loved luxury? Canvas8 spoke to 20 people nationwide to understand why they would or wouldn’t buy high-end hand-me-downs.

What’s driving the success of the second-hand luxury market? How are the young and affluent spending their newfound riches? Are the status symbols of the past relevant for the elite shoppers of today? And why are unconventional aesthetics taking over in high fashion?