Pandora has partnered with Astrology.com to curate playlists for every star sign, starting with one for Leo season. The streaming service is tapping into the pseudoscience's ability to resonate with people on an individual level, generating collections that feel personalized.

An app called EarBuds brings a social element to music streaming, allowing users to listen to a friend or a celebrity’s playlist in real-time. In an age of hyper-connectivity, people are seeking out platforms that facilitate a closeness between themselves, their peers, and their favorite influencers.

The weekly pilgrimage to a stadium may have defined football fandom in the past, but people nowadays have a breadth of ways to engage in the beautiful game. From ‘dark social’ discussions to artsy magazines, passionate support goes far beyond simply spectating.

With 700 million daily video views, candid footage, and irreverent humor, House of Highlights’ Instagram is a viral success – and the DIY channel is revamping the way people consume sports. But just how did 25-year-old college student Omar Raja oust long-form mainstream TV competition?