As people look to be more physically active and healthy, one of the major obstacles they face is getting bored of their routine. Equinox Gyms is trying to help people prevent malaise setting in, by starting an incubator for innovative workouts that will keep them active and engaged.

The recent successes of sportswomen like Serena Williams and Jasmin Paris – who also happen to be mothers – may be eroding the stigma around motherhood and fitness. But which challenges prevail for pregnant women who want to exercise? And how can brands help them fight isolation and get active?

Accessing high-quality gyms while on the road has long been a struggle for frequent travelers, who have either had to neglect their exercise regimes or settle for sub-standard hotel facilities. Localfit aims to solve this problem by letting members use fitness clubs no matter where they are.

Britons’ exercise habits are shifting as traditional club sports are replaced by more inclusive and sociable group activities. And while barriers to participation remain for many, these crews and niche activities are attracting wider parts of the population to get fit and get involved.