For the 11 million Britons who are deaf or hard of hearing, supermarkets can sometimes feel like inaccessible spaces. To promote inclusivity, Sainsbury’s is raising awareness about the challenges faced by deaf shoppers and encouraging staff and shoppers to learn British Sign Language.

For people who are blind or visually impaired, everyday tasks can be highly frustrating when products aren’t designed with their needs in mind. Mobile app Be My Eyes is aiming to make life a little easier by connecting these individuals to remote volunteers who can ‘see’ the world for them.

Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author of Diversify, to uncover the benefits of inclusivity.

For wheelchair users, finding suitable travel accommodation can prove a frustrating experience. Airbnb is making it easier for people in wheelchairs to find listings that better meet their needs, and is an example of a brand becoming conscious of the need to be more inclusive.