Kiki challenge sees Gen Zers risk injury for viral fame
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Signal
Aug 1, 2018
Kiki challenge sees Gen Zers risk injury for viral fame

The Kiki challenge, in which participants hop out of moving cars to dance to Drake's 'In My Feelings', has taken over the internet – in part because some have injured themselves in their attempts to join in. It's yet another example of how the lure of viral fame is overriding rationality among teens.