China’s luxury market has been picking up the pace in recent years as the newly affluent middle class start spending big. Helping ease the nation’s woes about the lack of after-sales services from brands, Master Bao is a startup offering repair and restoration services for high end products.

Growing up in a more open and richer China, post-90s youth are the driving force of luxury sales growth. As their approach to buying luxury is less about financial status and more so to express themselves and flaunt knowledge, brands are adapting to appeal to this new spending power.

Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?

Accustomed to rapid service and easily accessible products, Gen Yers and Zers are causing the luxury industry to bend to their e-commerce expectations. What do they want out of a high-end shopping experience? And how are haute couture brands grabbing the attention of these digital natives?