Netflix subscribers fall in US as costs and choices mount
Interested in Canvas8?Try us on a trial basis
Signal
Jul 22, 2019
Netflix subscribers fall in US as costs and choices mount

Amid underwhelming growth worldwide for Q2 2019, Netflix has reported a loss of subscribers in the US – the first such decline since 2011. With people struggling to navigate endless viewing choices and justify paying for it, services are having to compete on both content and price point.

In the second quarter of 2019, Netflix lost 130,000 subscribers in the US and only gained 2.7 million globally, which was significantly lower than its forecast of five million. This may be a cause for concern as rivals such as Apple TV+, HBO Max, and Disney+ are set to enter the market. Netflix attributes its reduced subscriber count to price, though the loss of popular shows like Friends and The Office to competitors may well have contributed. “Our missed forecast was across all regions, but slightly more so in regions with price increases,” the company wrote in a letter to shareholders. “We think Q2's content slate drove less growth in paid net adds than we anticipated.”