French people seek healthy yet indulgent snacks
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Signal
Jul 19, 2019
French people seek healthy yet indulgent snacks

With the stigma around snacking falling away in France, people are munching more regularly around busy schedules. But the country’s gourmand reputation is extending to the snack market as consumers look for both healthy and indulgent foods they can enjoy between meals.

While the French are not renowned snackers, their appetite for healthy snacks is growing. According to Mintel, labels including terms such as ‘gluten-free’, ‘high fibre’, and ‘high protein’ are perceived to be significantly healthier and of increasing importance to shoppers who are looking to combine ‘health’ with ‘indulgence’ in their snack choices. They are also interested in minimally processed and vegetable-based snacks. “The emergence of these new food rituals is particularly related to changes in our rhythms and our lifestyles,” noted Thibaut de Saint Pol, a researcher and lecturer in the French economy.