China’s Golden Shield Project – or the ‘Great Firewall’ – has long posed problems for video moguls looking to please domestic audiences. But with new regulations tightening censorship even further, how are media sites staying relevant in an increasingly crowded and insular market?

Following the success of Snapchat's first original series, Endless Summer is returning. Leading increasingly busy lives and overwhelmed by reams of information on social media channels, people are looking for short, easily-consumable content designed for mobile viewing.

Netflix has commissioned Follow This – a series of 15 minute long documentaries made by BuzzFeed News. With people increasingly consuming video on their phones, streaming platforms are experimenting with short-form shows that can be watched in their entirety, on the go.

Television is in the midst of a seismic shift as people break away from watching shows via traditional channels and embrace cross-platform conversations, niche programming, and appointment-first TV. Where, and how, can brands and producers most effectively speak to modern audiences?