Chinese tech giant Tencent has partnered with the city of Helsinki to launch its MyHelsinki Mini Program. Their app looks to provide Chinese travellers with locally-sourced recommendations, catering to the growing demand from tourists for ‘live like a local’ experiences.

Japanese startup WAmazing is using an integrated app to break down cultural barriers and attract visitors who previously may not have considered a visit. With growing interest in Japan, technology is being used to reach digitally savvy visitors from neighbouring China and Hong Kong.

Australia sits near the top of Chinese tourists’ destination wish-list, spurred by a thirst for culture and history. But what deters Chinese tourists from a return visit? And how can Aussie hotels and tourist hot-spots nurture the growing inbound market?

While there’s often little to differentiate one airline from another, Joon is adopting a different approach to get noticed. This new airline from Air France is aimed squarely at Gen Y travellers, harnessing the power of experiences to live up to their high holiday expectations.