Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Protein powders have long been associated with hard-core gym goers and artificial ingredients – but that’s no longer the case. Form has developed a range of plant-based protein supplements that treat the body and mind, while also giving back to the wider community.

Relentless work schedules, family obligations, and stacked social calendars mean that two-thirds of Britons avoid cooking a meal for themselves every day. Created in response to these pressures, Huel has the potential to change the way we eat with a nutritionally complete food replacement formula.

Danish dairy group Arla has been offering protein-packed yogurts and milk-based drinks since 2015. Targeting mainstream customers wanting a healthier lifestyle, it has launched Protein Water for those who are wary of dairy and want an even healthier alternative to its usual products.