People once scoffed at Amazon’s foray into fashion. But between private label brands and partnerships with Nike et al, research has found that over half of US shoppers buy clothes from the e-tailer. And it’s for the same reasons why they’d shop for loo roll or books – low prices and fast shipping.

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

The natural hair movement has seen many black women cast off their wigs, weaves and relaxers, yet the media’s focus on women with longer, looser curls has been obvious. Now, women are proudly opting for shorter, natural styles. How will this impact the black beauty industry?

Starting in July, Amazon returns will be accepted at any Kohl’s location across the United States. For consumers who are wary of shopping online because of the inconvenience of returns, the partnership will add a simple and time-saving solution to their lives.