How do Americans shop for beauty and grooming goods?
REPORT
15 Feb 2019
How do Americans shop for beauty and grooming goods?

Peer reviews have empowered people to confidently order almost anything online – but would you get a new deodorant without smelling it or buy lipstick without testing the shade first-hand? Canvas8 spoke to 20 Americans to understand how they prefer to shop for beauty and grooming products.

Tahmid Akhtar

Tahmid Akthar is a History graduate, who’s worked as a content writer and researcher within the fashion and creative industries for the past 7 years. Outside of work he’s watching Arsenal through his hands over his eyes.