When the Australian government announced it was launching 'My Health', a scheme that would allow Aussies to seed their data to healthcare brands for better treatment, many decided to opt out. And despite wanting preferential treatment from these brands, a lack of trust stops them from doing so.

An Australian data visualisation studio and a chocolatier have collaborated to engrave Sydney’s regional taste preferences onto chocolate, to be shown at the 2019 Sydney Design Festival. The partnership pushes creative boundaries to help people better understand data.

As Australia expands the world's first national medical record system open to third-party developers, data privacy concerns are a worry for over 50% of Aussies. This leaves opportunity for brands to bolster consumer confidence and settle people's fears by ensuring they prioritise data privacy.

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?