Birchbox has announced the rebrand of its men’s brand, BirchboxMan, to Birchbox Grooming. As brands continue to delve into the male beauty market, ensuring that products are gender inclusive will be essential.

CTZN Cosmetics has launched its inclusive make-up brand promising the right shade of nude lipstick for everyone. This is yet another sign of how cosmetic brands are fulfilling the need to cater to previously unaddressed demographic groups.

The traditionally female-focused make-up market is steadily opening up to a new demographic – but what are the driving forces behind the male beauty movement? Canvas8 spoke to David Yi, the founder of Very Good Light, to understand how brands can tap into men’s growing interest in cosmetics.

Genderless fragrances are making waves in the industry, but not in Brazil yet, where three-in-four men still prefer fragrances with a traditionally 'masculine' smell. With gender roles becoming less relevant for Brazilian Gen Z, the lucrative gender-neutral scent market could yet balloon in the country.