Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

Endless Instagram feeds mean people also want endless clothing options for when they upload their own posts. Fashion Nova has mastered the art of influencer marketing to become to go-to shopping destination for those wanting to look bad and boujee.

Sephora's Beauty Insider Community is an online platform where members can share, post, and comment in Reddit-like forums. By creating a space where Sephora members can go for advice, the platform helps young beauty buffs learn from the people they trust the most – each other.

Inspired by the creation of private-label lines, Italic is a marketplace that gives shoppers access to brandless luxury goods at a fraction of the price. Have people really fallen out of love with luxury brands? And what does this direct-to-consumer business model mean for high-end retailers?