For many people, thinking about a pension is boring, daunting or too far away to even consider. Yet with research suggesting that saving early on is the best way to ensure a comfortable retirement, how can pension providers and the government encourage people to set aside some money for later life?

With 10.9 million unsolicited calls made to Seniors annually, the UK government has introduced a ban on 'cold-calling' pensioners. With Seniors the most susceptible to fraud, the government is setting an example of how enterprises can take action to protect society's most vulnerable.

Despite the risk of ending up without anything to live off in later life, a majority of people in the UAE aren’t putting anything aside for retirement. With Emiratis more inclined to spend on living the moment over investing in the future, their future financial wellbeing is at serious risk.

Although over-50s hold the vast majority of the world’s wealth, marketers tend to direct their attention – and budgets – towards younger audiences. Canvas8 spoke to Cesare Amatulli and Alessandro M. Peluso to find out how youth-focused advertising impacts the spending habits of Seniors.