Around 5.1 million Brits aged over 65 have never been online. Catering to these untapped customers, Barclays has created over 3,500 'Digital Eagles' - specially-trained staff to help them get online and up to speed. But do people want a bank teaching them about the internet?

A report from the Centre for Counter Fraud Studies has warned that elderly people are struggling to deal with the stigma of being cheated by online scams and are not speaking out to prevent it. As more seniors get online, there is an opportunity for brands to educate them on staying safe.

Digital and mobile banking is becoming increasingly popular in Britain due to its convenience and seamlessness. But while anti-fraud organisations say it’s safe, many Britons are concerned about the security of their money – presenting brands with an opportunity to market their safety credentials.

Customer service has always been a thorny point for brands, but solutions to improve customer relationships are often targeted at Gen Y and Z. Boomers are being forgotten about, and their satisfaction towards customer service is dropping. So what do Boomers want from customer service?