A new report shows the benefits of inclusively designed products and services for Australian businesses. Inclusivity has social and financial benefits for everyone, while a diverse workforce is what helps a company relate better to its clientele.
In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.
Kellogg’s has released a campaign that celebrates the diversity of Australian citizens. Brought together by a shared love of the cereal, ‘My Perfect Bowl’ provides a contemporary view of the nation and highlights how people identify the brand as a common denominator in all their lives.
The Heights is an Australian television show that focuses on the lives of a community in Perth living in a tower block. But unlike other 'soap operas' – something creators say it is not – the series speaks to a growing desire for diversity in the media, with a cast that is socially and ethnically diverse.
Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author of Diversify, to uncover the benefits of inclusivity.