Tribe funding buoys micro-influencer authenticity

Signal24 Apr 2019

In a Series A funding round led by Gresham House Ventures, Australian influencer marketing platform Tribe has raised $7.5M. As people grow increasingly disillusioned with influencer marketing, younger customers are looking for recommendations from authentic micro-influencers.

©Eaters Collective (2016)

case study·
7 Jun 2017

Instagram pods: influencers organise against algorithms

case study·
7 Jun 2017·
LAST UPDATED 13 Oct 2023

When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

case study·
11 Apr 2019

#SephoraSquad: turning fans into micro-influencers

case study·
11 Apr 2019·
LAST UPDATED 13 Oct 2023

Beauty is in the throes of revolution. As people move away from the idealised to a celebration of real people, brands have an exciting opportunity to tap into the new beauty wave. With its #SephoraSquad, Sephora is going further, inviting everyday people to become influencers for the brand.

case study·
26 Jun 2018

Bigo Live: bringing micro-celebrities closer to fans

case study·
26 Jun 2018·
LAST UPDATED 13 Oct 2023

Unlike traditional stars, online micro-celebrities regularly share their private lives through social media, using Insta Stories and Snapchat to build a sense of intimacy. Live-streaming app Bigo Live goes a step further, letting fans show their devotion with a system of gifts and one-on-one chats.

case study·
16 May 2018

Gymshark: influencer-backed fashion for athletes

case study·
16 May 2018·
LAST UPDATED 13 Oct 2023

With athleisure taking the fashion world by storm, brands are struggling to compete in an oversaturated market. UK-based Gymshark has made its mark in the fitness-wear arena by aligning its products to popular YouTube and Instagram influencers to create a cult following of 18-25 year olds.