China’s Golden Shield Project – or the ‘Great Firewall’ – has long posed problems for video moguls looking to please domestic audiences. But with new regulations tightening censorship even further, how are media sites staying relevant in an increasingly crowded and insular market?

Around 200 million people in China have a live-streaming account. For some, watching others’ daily existence has become a way of life, whether that’s seeing someone eat noodles or witnessing a prankster set his car alight. What’s behind this social media sensation? And why is it so addictive?

Online influencers have shaped the way people interact with brands since the advent of social media, adding context to products outside of typical advertising channels. But the idea that more followers equate to more consumer sway is not always true. How exactly is influencer marketing evolving?

With bloggers and YouTubers discovering the benefits of creating their own digital brand, FanBread aims to help turn their influence into income. By providing branded websites filled with shareable content, it offers a hassle-free way to emulate the digital publishing success of mainstream celebs.