Lingering stigmas around mental illness in China have meant that getting treatment has long been difficult, with this hurdle negatively impacting outcomes for those seeking help. Now, Wechat groups and digital communities are starting a wider conversation and increasing access to support.

Low wages. Poor prospects. Constant pressure. Chinese youth are coping with their tough circumstances by adopting a bleak outlook on life known as sang. Manifested in memes, pop culture and self-deprecating consumerism, how can brands use this worldview to connect with struggling citizens?

In China, Gen Yers are taking up a range of fitness classes and downing assorted cleansing tonics to maintain their physical health. Yet while their choices in diet and exercise might be similar to their Western counterparts, how do their drivers for enhanced wellbeing differ?

Why are social interactions so important for personal wellbeing? What are Gen Yers doing to safeguard their fertility as they get older? How has the ‘clean eating’ movement influenced the supplements sector? And what does the future hold for marijuana-based medicinal treatments?