Snapchat has been trialling made-for-Stories media content since May 2017, delivering snippets of existing TV shows to the platform's 300 million users. It now aims to create original shows for Stories in the hope of grabbing the shortening attention spans of Gen Z.

Episode is a mobile game that creates versions of popular TV shows and movies for mobile, translating them into choose-your-own-adventure animations. Rather than pioneering new stories, Episode is renewing old narratives with a mode of storytelling that suits Gen Z media habits.

Millions of people have watched James Corden driving around, singing and having a chat with various celebrities on Carpool Karaoke. Now, he's releasing a new short video series, ‘James Corden’s Next James Corden’. But you won’t find it on YouTube – it’s making its home on Snapchat.

While many social media influencers cut their teeth on Snapchat – Kylie Jenner reached 10 million fans in 2016 – Snapchat’s lack of data on followers and views makes it tough for influencers to make money. As a result, many are leaving the platform, taking their followers with them.