People are more eco-conscious than ever. But with less than half of UK adults believing their efforts to limit their impact on climate change are worthwhile, the lack of habit changing data leaves many unmotivated. Enter Worldbeing – a wearable that tracks your carbon footprint in real-time.

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.

The looming threat of climate change and the after-effects of natural disasters have borne a new-found mental health condition called ‘ecoanxiety’, which is increasingly taking its toll on people's psychological states as the effects of a warming planet are realised.

Gen Z are the first true digital natives. Now, as they’re growing up, they’re not only being exposed to social and political issues online, they’re paying attention; 69% of 13- to 33-year-olds follow the news some or all of the time.