How Gen Z expect brands to address climate change
REPORT
24 Jul 2017
How Gen Z expect brands to address climate change

While nearly three-quarters of Gen Zers are willing to pay more for eco-friendly products, they are also a critical and discerning audience. In the second of a two-part report, we explore how members of this cohort expect their favourite brands to fit in with their sustainable ambitions.

Amy Fetzer

Amy Fetzer is a sustainability expert and author of ‘Climb the Green Ladder: Make Your Company and Career More Sustainable’.