Signal4 Apr 2019
New Balance and Strava let people swap sweat for beers

In the build-up to to the London Marathon, New Balance has worked with Strava to launch The Runaway Pub as part of its Everybody’s Race campaign. By letting people exchange beer for miles run, it's acknowledging a desire to balance strict diets and exercise regimes with an occasional indulgence.

New Balance and Strava let people swap sweat for beers