Panini engages cycling fans with collectable stickers

Signal4 Apr 2019

Panini is seeking to broaden the appeal of the Tour de France by releasing a dedicated sticker album for the event's 106th edition. The collectables tap in childhood nostalgia while offering a younger generation of cycling fans a new way to engage with the sport.

©James Thomas (2016)

case study·
1 Dec 2017

GameOn: the go-to app for 24/7 sports fans

case study·
1 Dec 2017·
LAST UPDATED 13 Oct 2023

Being a sports fan is all-consuming in the modern age. You can follow your favorite athletes on Facebook and Twitter, watch games through NFL Pass, and listen to related content on dedicated podcasts. GameOn is a mobile app that’s bringing everything together on a user-friendly platform.

case study·
5 Jul 2018

Panini stickers: a retro release in a digital age

case study·
5 Jul 2018·
LAST UPDATED 13 Oct 2023

Never mind England or Brazil, Panini – the Italian, family-run company behind football stickers – is set to profit hugely from this year’s World Cup. In an age of Fortnite and FIFA 2018, Panini is still finding success with both children and adults, offering an analogue way for people to come together.