Incessant mobile notifications can leave smartphone users distracted when they’re around friends or family. Recognising the detrimental impact that ‘phubbing’ can have on their social lives, many are now questioning their relationship with tech, leading them to seek ways to limit their screen time.

After successfully creating interactive content for children, Netflix is now experimenting with similar TV shows aimed at adults. These programmes will let viewers make plot-defining decisions all the way through an episode, letting them influence the outcome at will.

As digital audio experiences a resurgence as a medium, 30% of Americans with smart speakers say it’s replacing time they used to spend watching television. In response, Spotify and Pandora are eyeing opportunities to integrate the next wave of voice-enabled ad tech.

You’re watching your favorite TV show, and are asked to hold your phone up to the TV screen. You see your favorite TV character dancing along to the music being played on the show. This is Screens Up – Nickelodeon's AR app that is using tech to enhance Gen Zers' viewing experience.