Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

Pokémon Go accumulated 45 million daily players within a month of launching in 2016 – but that number fell to just five million one year later. Now, branded AR treasure hunt Snatch is hoping to keep mobile gamers in the UK hooked to their screens by adding real world prizes to the mix.

Gen Yers may have swapped playgrounds for office spaces and Gameboys for smartphones since the mid-’90s, but it seems they’re playing the same old games. What is it about Pokémon GO that’s gotten audiences of all ages hooked on a craze that many grew out of before the turn of the century?

With the advent of social media enabling live streaming and real life interactions, forming meaningful connections with fans can prove challenging for musicians. A$AP Rocky has released an AR to tease his upcoming album release, making an impression on smartphone-engaged listeners.