Young dads in the US are a far cry from the old stereotype of an emotionally-restricted disciplinarian and bread-winner. Instead, they’re striving to be present, supportive and caring figures in their children’s lives. So, what exactly does the Gen Y approach to fatherhood look like?

As any parent can confirm, raising a kid is no walk in the park – no matter the curated snaps yummy mummies and dishy dads post on social media. Fictional blog Peter and Jane is challenging the mirage of flawless family life with tragically laughable tales that ring true with real mums and dads.

Whether it’s green beans or carrots, getting kids to eat their veg can be a battle for parents. Looking to lend a hand, US frozen food brand Ore-Ida is celebrating imperfect parenting, and positioning it’s frozen French fries as a tool to convince kids to eat more veggies.

Would you judge a parent for serving fish fingers at tea time? After the Daily Mail shamed so-called 'slummy mummies' for blogging about the difficulties of parenting, Birds Eye Fish Fingers has come out to support these parents, with its own #Solidaritea ad.