Signal23 Jul 2018
Ore-Ida sympathises with the pressures of parenting

Whether it’s green beans or carrots, getting kids to eat their veg can be a battle for parents. Looking to lend a hand, US frozen food brand Ore-Ida is celebrating imperfect parenting, and positioning it’s frozen French fries as a tool to convince kids to eat more veggies.

Ore-Ida sympathises with the pressures of parenting