Every beauty junkie strives to find that perfect shade of red lipstick. But getting that Chanel shade for a fraction of the price feels like even more of an achievement. Dupe culture has risen in recent years, and Temptalia wants to help people in their hunt for cheaper versions of cult products.

As make-up moves beyond a vain pursuit to a means of self-expression, NYX has launched Masterclass to help people improve their skills. Combining the expertise of MUAs and beauty influencers, Masterclass gets directly in front of Gen Zers to help them up their contour game online.

Every beauty junkie strives to find that perfect lipstick, and getting a coveted Chanel shade for a fraction of the RRP feels like even more of an achievement. This mentality has given rise to dupe culture – but aside from the price, why would people settle for a knock-off instead of the real deal?

The average American woman spends $300,000 on face products over her lifetime, and in the search for the ideal foundation or eyeliner, many will seek advice online. With the Beauty Insider Community – an interactive online platform – Sephora is positioning itself as a go-to source for this info.