There’s no denying Instagram’s influential role in the beauty sector, but while people may be inspired by what they see on the platform, they’re often left wanting more information about how to achieve specific looks. Is social network and booking app Beautystack the missing link?

Make-up vloggers have established themselves in the beauty industry as trustworthy sources of information on the right products and techniques to achieve specific looks. Col-Lab taps into the power of these influencers, working with eight of them to develop a line of high-quality cosmetics.

The average American woman spends $300,000 on face products over her lifetime, and in the search for the ideal foundation or eyeliner, many will seek advice online. With the Beauty Insider Community – an interactive online platform – Sephora is positioning itself as a go-to source for this info.

Function of Beauty’s haircare products are the latest in personalised beauty. A custom combination is crafted from the results of an online quiz and the customer’s chosen scent and colour, which caters to the increasing appeal of custom-made products crafted specifically for the individual.