There may be a wealth of language-learning apps on the market, but few are aimed at preserving indigenous languages. That's why Kiwi telecomms brand Spark NZ has launched Kupu, an app that aims to help users learn the Māori language using pictures, and preserve it in the process.

Many of us absorb new skills and knowledge better by 'doing' rather than just watching, but attempting to speak a new language can be more than intimidating. Virtual reality app Mondly is making use of VR’s intrinsically immersive nature to make language learning less embarrassing.

The English language is constantly shifting, with merging communities and tech making it evolve faster than ever; 86% of British parents think teens speak a different language on social media. So how can brands use words, emoticons and colloquialisms to better communicate with their audiences?

In 2017, the Emmy Awards awarded black and Muslim men for the first time in history – and these landmark firsts reflected how people no longer see fair cultural representation as a plus, but as an essential. In her book, Diversify, June Sarpong discusses how inclusivity has social and financial benefits for everyone, including businesses focused on their bottom line. “We are losing out on vast amounts of talent by not being inclusive,” she says, presenting research that highlights the fact that not investing further in diversity costs the UK £127 billion per year.