Signal22 Jan 2019
Rihanna x LVMH reaches new generation of luxe shopper

Rihanna is teaming up with luxury fashion conglomerate LVMH to create her own luxury fashion line. This is the first time the luxury group has featured a line from a black female designer, and represents an attempt to reach a younger, more socially conscious generation of luxury consumer.

Rihanna x LVMH reaches new generation of luxe shopper