Plus-size swimwear has traditionally been matronly, with brands assuming that larger women want to hide away. But swimwear brand Alpine Butterfly is catering to the emboldened tastes of these women, who are empowered by body positivity online and want to show off their #beachbody.

Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?

Shopping can be difficult if stores don't stock your size – and for plus-size women, the available options are limited. Gwynnie Bee is a subscription service putting an end to this issue. For as little as $49 a month, subscribers can rent or buy from a wardrobe of 2,000 garments.

Picking up a last-minute party dress is easier said than done for plus-size women. The likes of Lululemon and Urban Outfitters don’t make clothes above a US 14, and the industry is losing out on as much as $14 billion by failing to serve this market. So what do curvy women want from their clothes?