Signal20 Dec 2018
SoFi ad campaign is destigmatising having debt

An ad by SoFi shows people opening up to strangers about their darkest struggles with personal debt. By probing into the shame of debt and the difficulty of talking about it, SoFi is helping destigmatise financial trouble as well as offering itself as an open forum for those who need to speak about it.

SoFi ad campaign is destigmatising having debt