On a Disney Cruise Line vacation, you’re as likely to see five-year-old asking for Mickey’s autograph as you are a 30-something. Roughly a fifth of the company’s grown-up passengers set sail sans kids, drawn in by adult-only areas, a wide range of activities, and the chance to feel like a kid again.

Small festivals such as Kala, in Albania are attracting young Britons who seek more than the usual festival experience. Where Croatia has been the go-to destination for hedonistic Gen Yers, people are looking further afield for an increasingly holistic festival experience.

A cruise holiday is often regarded as a traditional pastime, reserved for relatively well-off Boomers. Now, Carnival is trying to attract a younger crowd, bringing an element of personalisation to the high seas with the Ocean Medallion – a wearable that functions as a digital concierge for guests.

A holiday used to be a two-week affair once a year. But with always-on lifestyles and enticing getaways at the click of a button, Britons are escaping the daily grind in shorter stints, more than ever before. So how can brands tap into the UK’s newfound passion for bite-sized getaways?